We are committed to building authentic partnerships and providing responsive, unrivaled service to our clients. With experienced leadership and global reach, ASG is equipped to develop and implement customized, integrated solutions that meet our partners’ specific objectives here and abroad. 

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International Champions Cup

The International Champions Cup is a global soccer property with matches in the United States, Europe, China and Australia. The tournament leverages the world’s premier soccer clubs combined with integrated partnerships to deliver an unmatched on-field product and unique fan experience. Leading global brands align with the world’s most beautiful game to drive engagement in venue and across platforms.

2016 ICC US/Europe hosted 15 matches across the United States and Europe, with a total attendance of nearly 800,000 fans (53,000 per match). Additionally, the ICC still holds the record for hosting the largest soccer match in U.S. history at the University of Michigan in 2014 (109,318 fans). 

The ICC is distributed on ESPN Networks and in 170 countries worldwide. 

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Hudson Yards

Hudson Yards is the largest private real estate development in the history of the United States that will transform Manhattan’s New West Side into a global destination where 24 million people live, work and play each year.

Founding partnerships will cultivate year-round, organic brand integrations within a vibrant, iconic community.  

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College Football Playoff

2016 semifinal games will take place on New Year’s Eve with Washington vs. Alabama in the Peach Bowl, and Ohio State vs. Clemson in the Fiesta Bowl. The third annual College Football Playoff National Championship will be played on January 9 at Raymond James Stadium in Tampa, Florida.

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Miami Dolphins

In August 2016, the Miami Dolphins announced Hard Rock as their new naming rights partner for at least the next 18 years, World-class stadium renovations position the venue to host an impressive list of sporting and concert events, and establish the vibrant cultural market as a true entertainment destination for residents and visitors. 

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Motivate Bike Share

Motivate is the global leader in bike share system design, deployment and management. They provide solutions for all aspects of bike share, from location assessment and business modeling to system maintenance and expansion. Motivate's comprehensive approach to planning and operating a bike share system is proven in the systems they currently manage.

Established Motivate systems include NYC, Jersey City, Washington DC, Boston, Chicago, Chattanooga, Columbus, Bay Area, Toronto, Seattle and Melbourne. 

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ACC Network

The Atlantic Coast Conference is home to rich tradition, championship teams, and national broadcast reach. The ACC’s full suite of multimedia and championship event activation assets connects top brands with its passionate fan base.

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International Champions Cup

The International Champions Cup is a global soccer property with matches in the United States, Europe, China and Australia. The tournament leverages the world’s premier soccer clubs combined with integrated partnerships to deliver an unmatched on-field product and unique fan experience. Leading global brands align with the world’s most beautiful game to drive engagement in venue and across platforms.

2016 ICC US/Europe hosted 15 matches across the United States and Europe, with a total attendance of nearly 800,000 fans (53,000 per match). Additionally, the ICC still holds the record for hosting the largest soccer match in U.S. history at the University of Michigan in 2014 (109,318 fans). 

The ICC is distributed on ESPN Networks and in 170 countries worldwide. 

Visit
Close
Miami Dolphins

In August 2016, the Miami Dolphins announced Hard Rock as their new naming rights partner for at least the next 18 years, World-class stadium renovations position the venue to host an impressive list of sporting and concert events, and establish the vibrant cultural market as a true entertainment destination for residents and visitors. 

Visit
Close
Hudson Yards

Hudson Yards is the largest private real estate development in the history of the United States that will transform Manhattan’s New West Side into a global destination where 24 million people live, work and play each year.

Founding partnerships will cultivate year-round, organic brand integrations within a vibrant, iconic community.  

Visit
Close
Motivate Bike Share

Motivate is the global leader in bike share system design, deployment and management. They provide solutions for all aspects of bike share, from location assessment and business modeling to system maintenance and expansion. Motivate's comprehensive approach to planning and operating a bike share system is proven in the systems they currently manage.

Established Motivate systems include NYC, Jersey City, Washington DC, Boston, Chicago, Chattanooga, Columbus, Bay Area, Toronto, Seattle and Melbourne. 

Visit
Close
College Football Playoff

2016 semifinal games will take place on New Year’s Eve with Washington vs. Alabama in the Peach Bowl, and Ohio State vs. Clemson in the Fiesta Bowl. The third annual College Football Playoff National Championship will be played on January 9 at Raymond James Stadium in Tampa, Florida.

Visit
Close
ACC Network

The Atlantic Coast Conference is home to rich tradition, championship teams, and national broadcast reach. The ACC’s full suite of multimedia and championship event activation assets connects top brands with its passionate fan base.

Visit